Board of Directors

A volunteer board of directors, with diverse backgrounds, governs the Latino Business Alliance. Each of our board members have a specific skill set such as insurance, marketing, accounting, law and other. These skills and expertise help us serve our community more efficiently and achieve our mission.

Jose Gonzalez

LBA President
Owner, Tu Casa Real Estate

Jose is the President of Tu Casa Real Estate, a Hispanic-owned real estate agency that has served the community for over 20 years. Through his work there, he has been given the opportunity to help hundreds of Home and Business Owners. Jose is passionate about creating a support network for other up-and-coming Hispanic professionals, which is reflected in his current volunteer roles. Jose is the Founding Board President of the Latino Business Alliance, the Willamette Valley’s Hispanic Chamber of Commerce.

He is married, father of four, serves on various Boards/Committees and had the honor of being invited to the White House to be an advocate on behalf of immigrant entrepreneurs.

Baltazar Molina

LBA Vice President
Real Estate Principal Broker

Baltazar is a licensed Real Estate Broker from Oregon State since 2006. Also is the Executive Board President and Co-Founder of Mid Valley Literacy Center. a Non-Profit organization serving the community offering basic educational and vocational skills since 2009. Baltazar is the Vice-President and Co-Founder of Latino Business Alliance, the Willamette Valley Chamber of Commerce.

Baltazar born in Mexico City, he likes to help people motivating them to finding their natural skills, and teaching them practical implementations to improve their business, sales, and operation.
He has studies of; Sales / Marketing at UAM and Wharton University of Pennsylvania, and Entrepreneurship at Monterrey.
He is married father of two

Dayna Jung

Board Member
Owner, Project Design Group

Dayna Jung is Owner and Marketing Director of Project Design Group. A full service marketing and advertising agency based in Salem. Dayna brings 10 years in marketing know-how to Project Design Group. She has worked with businesses big and small, helping them grow and succeed. Dayna earned a Bachelors degree in Marketing from Western Oregon University in 2006.

Dayna was born in Morelos, Mexico at the age of 10 her family immigrated to the US and has lived in Salem, Oregon for most of her life. She is married with two kids and is an active member of the community serving in other boards and committees. She is passionate about creating a more diverse and inclusive community.

Tom Larimer

Board Member
Partner, Larimer & Sears LLC

Tom Larimer is a partner in Larimer & Sears LLC, a Salem, Oregon law firm practicing business and employment, estate planning and administration, and bankruptcy law. Tom is fluent in Spanish and represents many Spanish-speaking clients. Prior to attending law school, he worked many years as a salesman and then general manager of a large locally owned office equipment company, then left that job to start his own small business, where for nine years he recruited and trained sales people throughout the United States.

Tom earned his bachelor’s degree from Brigham Young University (Provo, Utah) in 1990, graduating cum laude in Economics, and earned his JD (doctorate in law) at Willamette University (Salem).  He and his wife Tracy have been married 25 years and have four children. Tom did missionary work in Buenos Aires, Argentina from 1985-1987 and there developed a deep love and respect for Latino culture and language.

Raul Valdivia

Board Member
Owner, Raul Valdivia, CPA

Raul Valdivia is the owner and President of Valdivia Financial, an accounting firm specializing in small business accounting and tax preparation, as well as IRS representation, both in English and Spanish.

Raul graduated from San Jose State University with a Bachelor’s degree in Business Administration, and is a Certified Public Accountant, as well as a Certified Fraud Examiner. He began his career as an accountant in Hollister, California prior to relocating to Oregon to work for a private accounting firm. He then moved on to the Oregon Secretary of State’s Audits Division where he served as a state auditor for 11 ½ years before opening his own accounting practice in 2009.

Raul has over 25 years accounting and auditing experience, and is responsible for the LBA’s bookkeeping and financial data. He currently serves as a Commissioner on the Oregon State Lottery Commission as well as the Lottery Commission’s Audit Committee.

Ruben Barberan

Board Member President
Owner, Trustees

Entrepreneur, innovation seeker, creative thinker, husband, dad and surfer, who is passionate in turning ideas that can impact the world in a meaningful way into reality.

Co-founder and Managing Partner of Hispanicpros. Founding Board Member of the Willamette Valley Hispanic Chambers of Commerce. Founder of Dreamers & Rebels (previously crazyfuego).

David Rheinholdt

Board Member President
Owner, Rheinholdt Insurance Agency

David Rheinholdt, is the owner of Rheinholdt Insurance Agency in Salem Oregon. David has been an Insurance Agent for 12 years helping business owners with insurance needs, the individual with auto, home, life, health, and the senior market with Medicare Advantage and Medicare Supplement plans. Prior to becoming an Insurance Agent, David was a Human Resource Director and Safety Director for 13 years.

David Rheinholdt was born and raised in Salem Oregon and has lived in the surrounding area his entire life. Through David’s work and life experiences, he has been involved with the Latino Community for the past 23 years. David played soccer on the Latino Soccer league, a large percentage of his clients are Latino, and serves on the Board of the Latino Business Alliance. David loves and respects the Latino culture and likes to share his knowledge to help bring the Latino and non-Latino Community together.


Past Board Members

Brian Sly-Haley, Lucy Escobar*, Cindy Quintanilla*, Lupe Diaz*, Barbara Ghio*
*Founding Board Members

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P. (503) 741-9132

1605 Fairgrounds Rd NE
Salem, OR 97301

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